Saturday, 7 May 2011

RAINDROPS MUSIC VIDEO



We hope you enjoy watching.



Myung Kwon

Final Sound Editing


Today I had to edit the sound of the music video to make sure it was clear, without background sounds (e.g talking while production filming). Also to generally check that the music video was at the high standard which me and my group intended to create for the audience.

Finding that the final edited music video had problems with the imovie program which kept adding the background sound even after muting the music video itself, it took me several hours trying to work with the music video to make sure it was precisely synced and also making audio of the music video clear.

There were mainly problems when exporting the movie to quicktime file (mov). Because every time i exported the file there was theses parts which kept adding new sounds that never existed before. There were also one or two parts which were out of sync with the artist, that the audience had noticed before when we got feedback and those which we had noticed too. That needed to be changed.

Therefore trying to change the sound first of all, every time i synced one part so it was really precise with the artist (and the beat of the music), there would be a strange sound when it had been exported. Then changing one part led to the change of every other part, that was following straight after. Meaning i had to go back and forth changing the timing to sync properly. Also it took atleast 10 to 15 minutes exporting the file, meaning there needed alot of waiting and patience. Not only once but around 5 times in total.


However, in the end after syncing the music with the video so it was even more precise with the artist, I decided to keep trying and it finally exported into a clear (disturbance free) music video that was also a mov file that can be played on quicktime and keeping the quality of the music video.

Therefore i can now add a link of the music video to this blog, so it can be viewed directly.

Myung Kwon

Sunday, 16 January 2011

Producing Evaluation Video


Whilst producing the evaluation video of raindrops, i used the photo booth program on my mac which has an integrated camera. When editing the footage i used imovie '09. The same program as what we used when editing the Raindrops Music Video. This way i could make corrections of what i said, and add a couple of effects so that it is improved visually. Making it more interesting for the viewer and i could include the questions of evaluation in slides too, making it easier to understand what i was talking about. I was also able to increase the volume to twice as loud on the video because when i was filming the evaluation the mic was a bit distant, therefore the sound was a bit low. Using this program made it easier to decrease the length of the footage from around 30 minutes to about half which is of 18 minutes. It generally helped increasing the aesthetic qualities too.

- Myung Kwon-

Evaluation of Raindrops


Raindrops Music Video Evaluation

Click the links below to view.*




*These videos have been separated into two parts, because of the length of the videos. When watching volume may need to be increased.

-Myung Kwon-

Parasocial and fan behaviour


Parasocial behaviour is a one way relationship between the fan and the celebrity. This terminology is used alot in media psychology. In this case the parasocial behaviour would be between fans and a solo artist. Parasocial behaviour for example: gossip, and keeping up-to-date with celebrity behaviour is important for the success of distributing and promoting our artist Ellanor Rose. Because if we create parasocial behaviour in fans then they will be more interested and help 'word of mouth' by telling other people about Ellanor. Also it will help increase her popularity and if the fans want more from Rose, then record companies will value Rose more and this will help marketing and sales. It is a good idea we used twitter, because it helps fans and Ellanor become engaged more. It should also keep the fans interested in Ellanor, if they learn a bit about her personality too from first hand accounts.

-Myung Kwon-