Audience feedback

Here is the footage we recorded of two of the students who watched our music video and gave us feedback. They watched the music video and we then asked them a range of different questions about it in order for us to make improvements before our final product would be sent off.

Finished Digipak

This is the finished single. I decided to create both a digipak and a single to visually show the benefits of buying the digipak. I have included in the single a track list of five songs including the title song ‘Raindrops’. It also includes a number of shots from the actual Raindrops music video and lyrics of each song.

Front cover
As I talked about this before, I made the album cover brightly coloured to be visually attractive to potential buyers. It gives a feel of what the singer's genre is. I asked a number of people and asked them what they thought the genre of music this was. The audience said they it thought she would be pop and/or glam rock. The specific sound would be happy and upbeat. The would see Ellana Rose has a powerful and uplifting voice. These are both right.

Back Cover

The back cover tells a whole new story of Ellana Rose. The colours are darker and more subtle and its simplicity shows she has another genre of music. I asked again what this cover says about the artist. The feedback I got was that the singer is a soft rock or jazz singer. That her voice is soft but powerful voice. The two covers show Ellana's vercitility as a singer. She can cover a number of different genres which appeal to different age groups and a general wider audience.




Roshi Theva

Filming Audience Feedback

Today Me and Mariam filmed our audience feedback, whilst Roshi and Evette were checking the final cut of the music video for small errors of syncing. After our audience had watched our Raindrops video, we took two of the viewers somewhere quiet and comfortable where they could give us their feedback and be undisturbed by background sound.

We asked questions, whilst they answered back and gave us their thoughts. It was a good idea to film them because it gives evidence we have considered the point of view of a minority from the audience's, so that we can figure out minor problems with the music video if there are any and fix them.

Which is much better than finding out later on when it is out to the public. Audience feedback is a very common marketing strategy in the music business before the music video is published to a wide audience, because it saves valuable money and time.

From the audience feedback we got today, i would say that most feedback we recieved was positive such as 'I like how the singer engages with audience through a range of shots' and 'the shots are very steady'. However except from the very few syncing errors that were carefully spotted. We received a '9 out of 10' from these viewers, and from the questionnaire sheets a very high standard average too.

-Myung Kwon-

Finished Website

Here i looked at a existing website, I decided to look at Avril lavigne as i noticed that the artists are very similar in their dress sense and type of music, http://www.avrillavigne.com. In order to make the website as realistic as possible, i looked at the things that made a successful website exist. I noted down the things a website much have.

• Artist's or Album name


• links to other marketing sites


• Picture of artist/Album


• Important dates


• Videos


• Members login/Club


• Tweets, blog (Something directly from the artist)


• Small prints


• Photos


• News (tour dates)


• Album details, song listings.

Heres the website i made : http://elanorrose.webs.com/

I also made a itunes advert similar to the one on Avril lavinges site. I think a online advert marketing her music is important, so to make the website as authentic as possible it needed one.

Evette Anderson-Sampah

Animatic

Here is the most completed verson of the animatic, i included a series of clips we as a group agreed we liked. However this isnt the completed verson of the actual music video, as we have changed and re-changed the series and added different shots we havent used before.
To produce this i drew each individual shot on a storyboard peice of paper and i used my digital camera to take pictures of the individual shot then i uploaded the image as a jpeg file on imovies on the mac computer. Similar to the process of editing i then added it on with the music file.

Evette Anderson

Video Analysis- Hayley Westenra 'Wuthering Heights'

This is one of the many covers of the famous 'Wuthering Heights' song by Kate Bush. This video and song is ,obviously,based around the story of the same name written by Emily Brontë. I particularly caught my attenetion to this video is its similarity to our own video. The story portrayed in the music video is basically the love between Catherine Earnshaw and Heathcliff. Catherine ,who has died, haunts Heathcliff.

The theme of death runs predominantly throughout the video. I liked how the cross dissolve transitions were used to give a more ghostly feel. The transitions make it look like the singer is a spirit appearing and disappearing. I was mesmerised by how a simple transition could turn a simple music video into a beautiful masterpiece. This inspired my group and I to add more cross dissolve transitions.

Another similarity between our own music video and this one, is its location. The setting of a olden day house adds to the eeireness of the atmosphere. When I first saw this video, I loved how it had the singer wandering and singing in the different rooms. Most of the time she is alone singing and if she isn't she is separated by something from her Heathcliff. I feel this represents the singer's loneliness, trapped without her true love. The fact that she is always separated from him, I feel, represents her inability to move on to the next life. This idea was incoporated into our music video with a similar storyline,( A young woman who tragically dies is unable to rest in peace and reflects on her life and past love).

Roshi Theva

What type of editing did we use?

We used non-linear editing (i.e. using digital/computer).

So what we had to do at first was to hire 2 mini HD camcorders from the media department,

making sure we did this in time for the location we had reserved for a day to film.

During the process of editing, we used the 'imovie 09' instead of the typical 'imovie' and we did consider using the 'finalcut pro' programme, however we thought that the 'imovie 09' was more convenient to use considering that me and mariam had also used it in the previous AS level foundation portfolio. There are better effects and methods using this programme than the older 'imovie'.

After the process of editing, i converted (using export in imovie 09 programme) the whole video using quicktime to a HD file so that it could be saved onto the hard drive 'Coombe Media Archive'. A few minutes later or so, it popped up on the desktop so that Sir could find it easily and save it for us.

I think it is quite fortunate for us to have 'Mac' computers available for us at school, otherwise it would take so much more time and effort to get the project done. Macs have the advantages of having a faster hard drive, large amount of storage space and certain programmes which cannot be available on a PC. One problem whilst using the Mac was that the programme size was fairly large causing the computer to crash now and then, or lag.

Also because the programme 'Imovie 09' autosaves the project, when an error occurred we lost our work and it was not possible to retrieve the same work again. Therefore having to start all over again, which is of course time consuming and inconvenient. On the bright side, it mean't that we could learn from our mistakes and also remember the sequence of editing better for the A2 written exam, where we will have to write about the entire process.

As a conclusion i think the effort of non-linear editing was well worth it because although it can be difficult to learn to use than the linear method, once you master the basics you can do much more work and it is much faster.

-Myung Kwon-