Marina and the diamonds Analysis

This video is called Shampain by Marina and the Diamonds.

This official video for Marina's single 'Shampain', taken from her debut album 'The Family Jewels'. 'Shampain' was released on 11th October 2010. The video was directed by Kim Gehri who has recently directed videos for Goldfrapp, Chase & Status, and Wiley Feat. Mark Ronson. The video clip pays tribute to the King of Pop, Michael Jackson's legendary music video for 'Thriller'.

Marina explaining the video " ‘Shampain’ is about the depressing side of getting drunk, the obliteration side of having a good time. This was actually the first co-write that I ever did… It was good to write a simpler pop song because when I write on my own the melodies are all over the place. It was good to do something a little bit lighter, and this probably is my lightest track on a record. It’s about insomnia and the joys of champagne"

Marina Lambrini Diamandis inspired us as she is exactly what we was looking for in a lead singer, her look is very 80s punk rock chick, she has a way of enticing and keeping the attention of the audience and she seems very comfortable on camera which puts the audience at ease. Mariam our decided lead singer for our video looks very similar to Marina, and she is able to be comfortable in the camera similar to Marina.
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In this video there is alot of intertextual references to Micheal Jakcson's legendary 'Thriller' video, Marina and her zombie backing dancers are performing bits of the thriller dance, in a series of cutaways in the video.



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Watching this video closely i noticed that Marina seems to be almost always be alone. In this particular frame using the rule of thirds enabling us to cut the frame into three parts and allowing the audience to find hidden meaning. The first third Marina is squashed into the edge of the frame as if to say she isnt free to do what she wonts , the next third allows the audience to see the emptyness, Marina appears to be lonley. And the last Third Shows one fo the Zombie dancers.
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This is a High angle Close-up Shot, We liked the effect this shot has on the audience, because its very intimate as it allows the emotions of the singer to be seen clearly, we used this same shot in our video, having Marina not look into the camera can show shes disconnected with the audience and she dosent wont the audience to be able to see into the windows of her soul, towards the end of the video this same shot type is used and she then looks right towards the camera it could be to assume something on her has changed that she can share with the audeince. Also we loved her make-up here, its simple but it makes her look like she is glowing.
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This shot really brings out the gothic feel to the video, before this she seemed quite innocent but its as if she has transformed because her make-up has messed up and brightened(lipstick) her hair is unruly and her facial expression is controlling, she is glaring at the audience, this used as a cuteaway for about 5 secs but its very effective.

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This is the last close-up used in the video, this brings you to the first close up, its the same angle and this could be done to show the progression the singer has been through, its where she ended up, in the same position but in a different place. She now looks directly towards the camera, her make-up resembles just waking up from a hang-over. And it losses the gothic feel as you assume it was all a dream


By Evette Anderson-Sampah