Tuesday, 30 November 2010

Some videos looked at for raindrops video

Music Video Resource Evaluation

Before we started filming the raindrops video, we had to find some videos
which could be looked at to spark our ideas. Which we could use as a source
of reference now and then too.

Whilst everyone had a different idea of videos to look at, i am going to evaluate a few
videos i was inspired by to help me and my team put together our storyboard and music video.

1. Taeyang (Artist)- Ill be there (Song)


These are different shots from the music video.


This particular shot inspired us to use cobwebs as part of our mise en scene.

As soon as we put together our ideas for the raindrops song, i.e the concept, genre
i immediately thought of this particular music video. Though the artist is from a different cultural background, i thought that the concept would be exactly what we wanted. That someway making a connection between 'raindrops' and 'Ill be there' would work.



There are alot of iconography in Ill be there, suggesting different
meaning to the items used. For example the rose, suggesting something quite beautiful but dangerous. So instead of a traditional red rose, we thought in the video having a black rose would suggest a more dark, dangerous and mysterious idea to the audience. Coming back to the idea that we wanted the audience to be free in interpreting they're own idea of the ending of the video (therefore being mysterious). Whilst the rose represents the artist's name and personality as 'the rose' itself.

Whilst using the same idea of the black rose, alot of shots we used have also been inspired from this video. Such as the close up of our artist 'Ellena Rose's' face where she is lying down on the bed, is one similar of the female actress in 'Ill be there'. Finally the part where the artist falls to the ground, is a part inspired by this video.







2. Bruno Mars- Just the way you are (Making of video)





This particular clip, sparked my idea that having 'fade to blacks' repeatedly to go with the beat
of music at the start of the music video would go well with the piano keys in the song raindrops, as done in bruno mars'just the way you are'. It would add some dramatic effect to it too.




3. Mariah Carey- We belong together

This is a very nice establishing shot, at the start of this music video.

Looking at this video, I got alot of ideas we could also use in our own video. The way most of
the footage from the music video is revealing the house and showing a connection between the solo artist and the house (i.e. why she is there, where it is.) Which me and my team attempted to do in our own music video.

Even the colours in the shots from the mise en scene which are mostly black and white, green can also are very similar in our own video. I thought that
these colours show: black- darkness and secretive, mysterious. white- pure, innocence. green- neutral. Putting all these colours together can show some form of confusion and depth for the audience to think about.
Also the part where Mariah carey is sitting down and singing part of the lyrics, with the wind blowing on her hair, is another key concept which contributes to our own video.



4. Neyo- Mad






This music video uses alot of iconography and detail such as small skeleton figures (meaning death) to guide the audience through the video, and explain what is going on. Also using black and white only, to show that the artist in the video has actually died in the scenario. I think the use of black and white, also shows some element of sadness to the audience watching the video whilst the colours do co-ordinate to the colours of the keys on the piano.
This music video also helped me and my team to pick out the rose and cobwebs to add more meaning to our own music video.




Other media- Atonement (Working Title Movie).

The opening establishing shot of the british traditional house in atonement was
something which inspired me to film the footage used for the opening scene of 'raindrops'.
Where i thought it would be nice using the doll house to be compared the real house. So by doing this, the audience get a sense of idea that the artist is lost in her own fantasy. Whilst it establishes the location beautifully.

First of all it was just something done as part of experimentation, whilst i had some spare time
whilst Evette were helping out getting Mariam ready with Make up and other, and Roshi was setting up the lighting and second sony HD camera ready. However, whilst editing we found it to come in very nicely as part of the opening sequence.


This is the real house.

This is the doll house in atonement.



- Myung Kwon

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