Camera Work: We filmed a lot of close ups of our artist because it is important that music videos have these due to the desire we had to create a sense of intimacy for the viewer. It also emphasises half of the commodity on sale, meaning not just the song, but the artist and her voice. Because we included many close ups in our music video, it was essential that the lip syncing was perfect as it becomes a lot more noticeable when the viewers attention has been brought to the artists face and lips as they listen to the lyrics.

Our artist gives good eye contact and facial gestures via the close up. Role playing through the narrative and mise-en-scene will present the artist in a number of ways which helps the audience interact on a more personal level.

Editing: We decided to include what is called a ‘fast cut montage’ to our music video, this is when many clips are put together where appropriate to make the scenes so interesting that it is impossible to grasp on first viewing which means the viewer will keep watching the music video over and over again.

Because our character is typical a female solo artist we felt it would be necessary to include slow place scenes and a few gentler transitions in order to establish moods and create a sense of intensity for our audience.

Mariam Nikpour