Monday, 10 January 2011

Filming Audience Feedback


Today Me and Mariam filmed our audience feedback, whilst Roshi and Evette were checking the final cut of the music video for small errors of syncing. After our audience had watched our Raindrops video, we took two of the viewers somewhere quiet and comfortable where they could give us their feedback and be undisturbed by background sound.

We asked questions, whilst they answered back and gave us their thoughts. It was a good idea to film them because it gives evidence we have considered the point of view of a minority from the audience's, so that we can figure out minor problems with the music video if there are any and fix them.

Which is much better than finding out later on when it is out to the public. Audience feedback is a very common marketing strategy in the music business before the music video is published to a wide audience, because it saves valuable money and time.

From the audience feedback we got today, i would say that most feedback we recieved was positive such as 'I like how the singer engages with audience through a range of shots' and 'the shots are very steady'. However except from the very few syncing errors that were carefully spotted. We received a '9 out of 10' from these viewers, and from the questionnaire sheets a very high standard average too.

-Myung Kwon-

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